The 2016 Unroll.Me SPAMMY Awards

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They’re baaaaack! That’s right folks, the Grammys just passed and that means it’s time to award the SPAMMYs to the worst email offenders of 2015!

2015 was a really big year. Sure, as a company, Unroll.Me had a very nice year – we launched the iOS App and saw our user base, blah blah blah - but we weren’t the real winners, our users were. In 2015, Unroll.Me users unsubscribed from over 100 million emails, had four billion (with a B) unwanted emails blocked from their inboxes, and saved over 297 billion (there’s that B word again) seconds by allowing Unroll.Me to manage their inboxes.

The numbers are great but who is sending all these emails? Who should we be avoiding if we want a cleaner inbox? Attached below, for your perusal, is a complete list of 2015’s biggest email culprits.

Want something a little nicer than a list to share with your friends? Head on over to our official awards page and share away!

MOST UNSUBSCRIBED SUBSCRIPTIONS

  • WINNER – StumbleUpon – 43% unsubscribe rate
  1. LiveNation – 38% unsubscribe rate
  2. GoodReads – 35% unsubscribe rate
  3. FourSquare – 35% unsubscribe rate
  4. Shop Your Way Rewards – 35% unsubscribe rate
  5. Twitter – 35% unsubscribe rate
  6. Trulia – 35% unsubscribe rate
  7. Pottery Barn – 34% unsubscribe rate
  8. Classmates.com – 34% unsubscribe rate
  9. Flipboard – 34% unsubscribe rate
  10. Change.org – 33% unsubscribe rate
  11. TicketMaster – 33% unsubscribe rate
  12. Ibotta – 33% unsubscribe rate
  13. Pottery Barn Kids – 33% unsubscribe rate
  14. iHeart – 32% unsubscribe rate

SENDS MOST EMAILS

  • WINNER – Groupon – 388 emails sent per user
  1. LivingSocial – 363 emails sent per user
  2. Facebook – 310 emails sent per user
  3. Meetup – 199 emails sent per user
  4. J. Crew – 175 emails sent per user
  5. Twitter – 173 emails sent per user
  6. Victoria’s Secret – 160 emails sent per user
  7. Linkedin – 157 emails sent per user
  8. Gilt – 155 emails sent per user
  9. Kohls – 154 emails sent per user
  10. Banana Republic – 145 emails sent per user
  11. Gap – 139 emails sent per user
  12. Old Navy – 137 emails sent per user
  13. Bed Bath & Beyond – 135 emails sent per user
  14. Target – 120 emails sent on avg per user

MOST POPULAR HOLIDAYS

  • WINNER – Black Friday – average of 32 emails per user
  • Thanksgiving – average of 32 emails per user
  1. April Fools – average of 30 emails per user
  2. Patriot Day – average of 30 emails per user
  3. Veteran’s Day – average of 30 emails per user
  4. Earth Day – average of 29 emails per user
  5. Good Friday – average of 29 emails per user
  6. Cyber Monday – average of 29 emails per user
  7. Cinco de Mayo – average of 29 emails per user
  8. Valentine’s Day – average of 27 emails per user
  9. Halloween – average of 27 emails per user
  10. Christmas Eve – average of 26 emails per user
  11. Mardi Gras – average of 26 emails per user
  12. St. Patrick’s Day – average of 25 emails per user
  13. New Year’s Day – average of 24 emails per user

MOST POPULAR SUBSCRIPTIONS

  • WINNER – Amazon – 44% of users are subscribed
  • Facebook – 36% of users are subscribed
  1. Twitter – 30% of users are subscribed
  2. LinkedIn – 29% of users are subscribed
  3. Pinterest – 29% of users are subscribed
  4. Instagram – 28% of users are subscribed
  5. Youtube – 28% of users are subscribed
  6. Uber – 26% of users are subscribed
  7. Apple – 24% of users are subscribed
  8. Google Plus – 23% of users are subscribed
  9. Spotify – 23% of users are subscribed
  10. Groupon – 22% of users are subscribed
  11. Ebay – 22% of users are subscribed
  12. Microsoft – 21% of users are subscribed
  13. Medallia – 20% of users are subscribed

See the official awards page

*All data is from the 2015 calendar year.

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Arye

When Arye isn't helping optimize your time, he is doing his part to ensure life is full of shenanigans.